The accountancy firm built to answer the phone.
LOYALS exists because of every message a business owner left for their accountant that nobody returned. Chartered standards, transparent fixed fees, open Monday to Saturday until 7pm, and a team that treats your business like the livelihood it is.
Why LOYALS exists.
Ask any tradesperson or restaurant owner about their old accountant and you will hear the same story: a message left on Tuesday, a reply the following Monday, a bill that grew while the service shrank. Accountancy had quietly become a profession that did not pick up the phone.
LOYALS was built in King's Cross to be the opposite. Chartered accountants with the standards that name demands, working the hours our clients actually work: Monday to Saturday, 10am to 7pm, with same-day help when an HMRC letter lands or cash flow wobbles.
Today more than 500 London businesses trust us with their numbers: construction contractors and CIS subcontractors first and deepest, then hospitality, care providers, e-commerce, landlords and freelancers. And because numbers alone never grew a business, every client also gets our Business Mentor programme: free honest advice on pricing, growth, tenders and marketing, with warm introductions across our client network.
The team at our King's Cross studio, London N7.
Four promises we actually keep.
Values are easy to print and hard to practise. These four shape every client relationship we have.
We answer
Calls, WhatsApps and emails get a human reply the same day during opening hours. That is the founding promise.
Plain English
You will never leave a conversation with us more confused than you arrived. Jargon stays in the textbooks.
Fixed and fair
Every fee published openly, every quote fixed in writing before work starts, no long contracts.
Grow together
Your growth is our growth. Mentor advice, introductions across our network, and honest guidance free of charge.
What working with us actually feels like.
From first hello to year three, the journey is deliberately simple.
A real conversation
A free 15-minute call, Mon-Sat 10am-7pm. We listen, ask a few questions, and give you our honest read.
A fixed quote in writing
Within 24 hours, a clear fixed fee: service by service, or one tailored monthly bundle. No surprises, ever.
We handle the switch
Moving from another accountant? We do the clearance, records and HMRC authorisations. Most switches take 7 to 14 days.
Numbers plus growth
Compliance handled quietly in the background while the Mentor programme helps you win the next piece of work.
Life at LOYALS.
A close team of qualified professionals.
Behind LOYALS is a team of qualified chartered accountants and experienced finance professionals covering CIS, Self Assessment, limited company accounts, VAT, payroll, audit and tax planning. Your single point of contact is Kris Nick, your Dedicated Account Manager, backed by the whole team whenever specialist input is needed.
Meet the team →Our home in King's Cross.
Most clients work with us remotely by video call and WhatsApp. For everyone who prefers a handshake, the door is open six days a week.
The Busworks, N7
Questions people ask before joining.
What happens on the first call?+
How does switching to LOYALS work?+
Do you only work with construction businesses?+
How do your fees work?+
Can I visit your office in person?+
Who will actually look after my business?+
Now you know who we are.
The next step is a free, no-pressure 15-minute conversation. Tell us where your business is; we will tell you honestly how we can help.
Book my free 15-min call →