๐Ÿš€ Free for LOYALS clients ยท Two growth paths

The LOYALS Business Mentor Programme โ€” your accountant and your growth team in one place.

An exclusive programme available free for every LOYALS Accountants client. Two paths designed around the size and stage of your business: marketing-led growth for companies winning more direct customers, and tender-led growth for established SMEs targeting public sector contracts. Both paths share the same philosophy โ€” assess, plan, execute together โ€” with full visibility of your finances at every step.

ยฃ0
Cost to Join
2
Growth Paths
10+
Years Specialist Experience
ยฃ300B+
UK Public Sector Spend
The simple concept

One programme. Two paths. Three stages.

Whichever path fits your business, the philosophy is identical: assess where you really stand, build a strategic plan that uses your finances as the starting point, then deliver continuous service alongside your accounting. Everything synchronised, everything in one place.

1

Assess

Honest diagnostic of where your business actually is โ€” financial capacity, delivery readiness, market fit, structural gaps.

2

Plan

A specific strategy built around what your numbers can support. Clear go-no-go decisions, no vanity work.

3

Execute

Continuous service delivered alongside your accounting โ€” campaigns, bids, oversight, with monthly review built in.

Pick your path

Which growth path fits your business?

Click the path that matches your stage. The right one depends on your turnover, what you sell, and where new customers come from.

Path 1

Growing Companies โ€” marketing-led growth

Built for sole traders, tradespeople, small businesses and SMEs winning customers directly. We pick the right marketing channels, run the campaigns, and measure what works.

  • Turnover typically below ยฃ2 million
  • Selling to consumers or small businesses direct
  • Want more leads, more enquiries, more jobs booked
  • Channels: Meta & Insta ads, Google Ads, LinkedIn, email
Explore Path 1 โ†’
Path 2

Established Companies โ€” tender-led growth

For proven businesses with delivery capability ready to access UK public sector contracts. We connect you to an experienced procurement specialist with deep buyer-side experience.

  • Turnover typically ยฃ2 million to ยฃ10 million
  • Strong existing delivery in your sector
  • Ready to compete for ยฃ100K+ public sector contracts
  • Services: Viability Audit, TenderRadar, Bid Support
Explore Path 2 โ†’
The unique LOYALS advantage

Three forces, working in sync.

Most marketing agencies don't know your finances. Most accountants don't run growth campaigns. Most procurement specialists don't see your books. We do all three โ€” which means our advice is always anchored to what your business can actually afford and absorb.

Your LOYALS Accounts
Mentor Programme
Specialist Network
Synchronised Growth
Your LOYALS Accounts

We see your real numbers. We know what you can afford and when timing is right.

Mentor Programme

Strategic oversight by Kris and the LOYALS team โ€” connects finances to growth decisions.

Specialist Network

Marketing channel experts and an experienced public sector procurement specialist.

Path 1 ยท Growing companies

Marketing-led growth for businesses that win customers directly.

If your business sells to consumers or directly to small businesses, growth comes from being in front of more of the right people more often. This path identifies which channels actually work for your sector, runs the campaigns, and measures the results โ€” with monthly review tied to your financial picture so we always know whether the marketing spend is paying off.

Tradespeople Sole traders Hospitality businesses Cafรฉs & food businesses E-commerce stores Service-based SMEs Construction firms <ยฃ2M

How Path 1 works โ€” step by step

From first call to campaign results, with monthly optimisation built in.

FREE Intake Call 30 min ยท with Kris ยฃ395 Growth Diagnostic Assessment + plan CHOOSE Channel Mix LinkedIn ยท ads ยท email EXECUTE Campaign Launch 2-8 weeks live Monthly Review Tied to your accounts More Customers Won Measurable, attributable Refine & iterate monthly

Path 1 services & pricing

Joining the programme is free for LOYALS clients. The first 30-minute intake call with Kris is free. Beyond that, you pay only for the services you choose.

LinkedIn Management

ยฃ500/month
Minimum 3 months ยท all-inclusive

Weekly content posting, audience targeting and connection requests, weekly outreach messages to qualified prospects. Ideal for B2B services, consultancy, professional trades, and high-ticket service providers.

Meta & Instagram Ad Campaign

ยฃ4,000
Per campaign ยท excl. ad spend

Strategy, creative, audience targeting, copy, landing page review, launch and management for the campaign duration (typically 4-8 weeks). Ad spend paid by you direct to Meta. Best for consumer-facing trades, hospitality, food, e-commerce.

Google Ads Campaign

ยฃ4,000
Per campaign ยท excl. ad spend

Keyword research, search ads, landing page optimisation, conversion tracking setup, full management for the campaign duration. Ad spend paid by you direct to Google. Best for high-intent service businesses where customers actively search.

Email Marketing Campaign

ยฃ1,200
Per campaign ยท multi-touch sequence

Audience segmentation, copywriting, design, sequence build, send and reporting. Ideal for re-engaging existing customers, launching new offers, or running seasonal pushes.

Multi-channel Campaigns

Tailored
For larger SMEs combining channels

For businesses ready to combine LinkedIn, paid ads and email campaigns simultaneously, we build a coordinated plan with a single point of management. Pricing reflects the channel mix and is quoted after the Diagnostic.

๐Ÿ“ˆ

What success looks like on Path 1

Three to six months in, you have a measurable, predictable inbound flow โ€” leads from ads, enquiries from organic search, qualified prospects from LinkedIn, customers re-activated from email. We track every campaign against actual revenue in your accounts so you know exactly what each pound of marketing spend is producing.

Path 2 ยท Established companies

Tender-led growth into UK public sector contracts.

For SMEs with proven delivery capability and turnover typically ยฃ2 million to ยฃ10 million ready to access the ยฃ300 billion UK public sector market. We coordinate with an experienced public sector procurement specialist whose buyer-side experience inside government departments means she knows exactly how bids get scored โ€” and where capable businesses lose contracts they should have won.

ยฃ2Mโ€“ยฃ10M turnover Proven sector delivery B2B service providers Construction main contractors Facilities & maintenance Professional services firms Tech & software SMEs
โ˜…
Through our partner network

An experienced public sector procurement specialist

Over a decade of buyer-side procurement experience inside major UK government bodies. She has personally managed procurement processes from specification development to final contract award, sat on numerous evaluation panels, and made supplier-selection decisions on thousands of SME submissions โ€” invaluable insight into what buyers actually look for, how scoring criteria are applied in practice, and the common pitfalls that knock capable businesses out of contracts they were well-suited to win.

HM Land Registry Ministry of Defence NHS Department for Work & Pensions Department for Education 10+ years buyer-side

How Path 2 works โ€” with three possible outcomes

The Viability Audit produces one of three verdicts. Each leads to a different next step.

ยฃ1,895 Viability Audit 5 working days VERDICT Three Outcomes delivered live on call โœ“ PROCEED Economics work โš  CONDITIONAL Fix gaps first โœ— NOT RECOMMENDED Pivot or stop ยฃ997-ยฃ2,495/mo TenderRadar FROM ยฃ2,395 Bid Support Public Sector Contract Won Recurring revenue secured

Path 2 services & pricing

All Path 2 engagements begin with the Viability Audit โ€” a fixed-fee diagnostic that determines whether public sector contracts make commercial sense for your business before you invest in ongoing services.

TenderRadar Core

ยฃ997/month
Continuous opportunity intelligence

Monthly tailored shortlist of relevant UK public sector contracts filtered against your supplier profile, with written go/no-go reasoning on each opportunity. Available to clients with a Proceed verdict. No long-term commitment beyond month-to-month.

TenderRadar Plus

ยฃ2,495/month
Deeper analysis & quarterly review

Everything in Core plus competitor scoring on previous similar awards, framework positioning advice, quarterly strategic review calls, and priority support on clarification questions during live bids.

Bid Support

From ยฃ2,395
Per bid ยท or retainer

Full submission management on specific tenders you've decided to pursue โ€” tender pack review, clarification handling, compliance against mandatory requirements, technical response writing with input from your delivery team. Available to active TenderRadar clients only.

Fractional Procurement

Tailored
3-month minimum commitment

Experienced strategic procurement leadership without the cost of a full-time hire. Hands-on guidance on bid pipeline management, framework selection, and supplier relationship strategy. Pricing on application based on engagement scope.

LOYALS Coordination

Included
No additional fee for LOYALS clients

We manage the relationship end-to-end. Single point of contact, financial evidence prepared on demand for tender submissions, accountant references in lender-format, no need to brief separate accountants and procurement specialists yourself.

๐Ÿ›๏ธ

What success looks like on Path 2

Within 12 months you have a clear public sector pipeline โ€” between 4 and 12 actively-tracked opportunities at any time, with a structured cadence of bid submissions on the right contracts. Your win rate climbs as we learn which buyers and contract types best fit your delivery model. You stop wasting time on bids you'd never have won and start landing recurring revenue on contracts that match your capability.

โšก Why now matters

Three forces reshaping how UK SMEs grow in 2025/26.

If your growth strategy was built before 2024, it's working in a different market. Three shifts have made strategic alignment between your finances and your growth activity more important than ever.

๐Ÿ›๏ธ

Procurement Act 2023

ยฃ300B+

The Procurement Act 2023 (effective February 2025) reshapes how UK public bodies buy. SMEs are explicitly favoured under the new transparency and SME participation rules โ€” but only if you know how to position. The buyer-side experience our partner specialist brings becomes more valuable, not less, under the new regime.

๐Ÿ“ฑ

AI & Marketing Costs Rising

+38%

Average UK paid-ad costs across Meta and Google have risen sharply since 2023, while AI-generated content has flooded organic search. SMEs running undifferentiated campaigns are seeing diminishing returns. The strategic channel-fit work pre-campaign is now decisive โ€” generic spend doesn't convert anymore.

๐Ÿ“‰

Cash Flow Under Pressure

ยฃX to spend

UK SME cash flow has tightened materially since 2024 โ€” interest rate cycle, PAYE changes, NI reform. Marketing spend without finance-aligned timing is the fastest way to over-extend. Synchronising growth activity with bookkeeping data is now a survival discipline, not a nice-to-have.

Programme knowledge base

Six things business owners ask us about the programme.

Tap any card to flip and see the detail.

๐Ÿค

What "free for clients" means

The programme itself costs nothing to join.

Tap or hover

What's free vs. paid

  • Joining the programme: ยฃ0
  • 30-min intake call with Kris: ยฃ0
  • Path-fit assessment: ยฃ0
  • Specific services: paid as listed
  • No upsell, no surprise charges
๐Ÿ“Š

Why finances drive strategy

Marketing without finance context is gambling.

Tap or hover

How we use your numbers

  • Trailing 90-day cash position
  • Margin profile by service line
  • Customer acquisition cost benchmark
  • Realistic ad-spend tolerance
  • Bid eligibility on financial thresholds
๐ŸŽฏ

Path 1 channel decisions

The four channels we choose between.

Tap or hover

Channel logic

  • LinkedIn: B2B services, high-ticket
  • Google Ads: high-intent search demand
  • Meta/Insta: consumer trades, hospitality
  • Email: re-activation, existing list
  • Multi-channel for larger SMEs
๐Ÿ›๏ธ

What's in the Viability Audit

Five components plus a verdict.

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Audit deliverables

  • Commercial Fit Assessment
  • Target Contract Band Identification
  • Capability Gap Analysis
  • Opportunity Sampling (3-5 live)
  • Go / No-Go Verdict
๐Ÿ“ก

How TenderRadar finds tenders

Filtered intelligence, not generic alerts.

Tap or hover

The filtering process

  • Continuous market monitoring
  • Filter against your supplier profile
  • Written go/no-go reasoning each one
  • Sized to your delivery capacity
  • No fishing โ€” only realistic targets
โฑ๏ธ

Realistic timelines

Growth doesn't happen in 30 days.

Tap or hover

What to expect

  • LinkedIn: 6-12 weeks first inbound
  • Paid ads: 2-4 weeks first measurable
  • Email: immediate response data
  • Tender pipeline: 3-9 months first win
  • Compounding gains beyond 6 months
KN โ˜…
โ˜… Your dedicated account manager

Meet Kris Nick.

Dedicated Account Manager ยท Your single point of contact for the Mentor Programme

The Mentor Programme exists because generalist accountants and standalone marketing agencies can't do what LOYALS does โ€” combine financial oversight with growth execution under one roof. Kris is your dedicated account manager and single point of contact for both your accounting work and your growth activity. You don't repeat your story between providers, you don't pay for duplicate consultancy, and every recommendation is anchored to numbers the LOYALS team already sees. The programme runs because your accountant should be the most useful person in your business โ€” not the most invisible.

Book a free 15-min call โ†’

Ready to grow with someone who actually sees your numbers?

Free for LOYALS clients to join. Free 30-minute intake call with Kris to work out which path fits. Paid services begin only when you're ready and only on what makes sense for your business. No long lock-ins on the entry stages โ€” try the diagnostic, take the strategy plan, decide what's next on your terms.

Free for LOYALS clients 2 paths ยท 1 account manager Synchronised with your accounts No long lock-ins
Programme questions

Frequently asked questions.

If your question isn't covered here, message us on WhatsApp or book a free 15-minute call.

Who can join the LOYALS Business Mentor Programme?+
Joining the programme is free for any active LOYALS Accountants client. Once you've signed an engagement letter for any of our accounting services (CIS, Self Assessment, Annual Accounts, Bookkeeping or VAT), you become eligible to access the Mentor Programme without additional joining fees. The first 30-minute strategy call with Kris is also free โ€” that's where we work out which of the two paths fits your situation.
What is the difference between Path 1 and Path 2?+
Path 1 is for growing companies focused on attracting more direct customers โ€” sole traders, tradespeople, small businesses, and SMEs with turnover typically below ยฃ2 million. The growth lever is marketing: Meta and Instagram ads, Google ads, LinkedIn outreach, and email campaigns. Path 2 is for established companies with proven delivery capability and turnover typically ยฃ2 million to ยฃ10 million who want to access UK public sector contracts as a serious revenue channel. The growth lever is tender bidding through our partnership with an experienced public sector procurement specialist.
How much does the Business Mentor Programme cost?+
Joining the programme is free for LOYALS clients and the first 30-minute intake call with Kris is free. Beyond that, services are priced individually so you only pay for what you use. Path 1 starts with a ยฃ395 Marketing Growth Diagnostic, then ongoing services from ยฃ500/month (LinkedIn) up to ยฃ4,000 per campaign (paid advertising). Path 2 begins with a ยฃ1,895 Public Sector Viability Audit, then continues from ยฃ997/month (TenderRadar Core) with bid support from ยฃ2,395 per bid.
Why does LOYALS run a mentor programme alongside accounting?+
Because we already have the financial picture. We see exactly when a client is profitable enough to fund growth, when their cash flow can handle ad spend, when the timing is right to pursue larger contracts. A standalone marketing agency doesn't have that visibility โ€” they sell you services regardless of whether your numbers can support them. Combining accounting oversight with growth services means we recommend marketing or tender activity only when it actually works for your business. That synchronisation is the core advantage.
Who is the public sector procurement specialist on Path 2?+
Through our partner network we work with an experienced public sector procurement specialist with over a decade of buyer-side experience inside major UK government bodies including HM Land Registry, the Ministry of Defence, the NHS, the Department for Work and Pensions, and the Department for Education. She has personally sat on numerous evaluation panels, scored thousands of SME bid submissions, and made supplier-selection decisions โ€” meaning she understands exactly how buyers think and what scoring criteria really mean. We coordinate her work directly so LOYALS clients have a single point of contact.
What is included in the ยฃ1,895 Public Sector Viability Audit?+
The audit answers one question: should your business pursue public sector contracts as a revenue channel, and if so which contracts at what value through which procurement routes. You receive a Commercial Fit Assessment (revenue model, margin profile, cash flow, delivery structure), Target Contract Band Identification, Capability Gap Analysis (accreditations, policies, case studies, financial thresholds, insurance), Opportunity Sampling (3-5 live or recent contract examples with go/no-go reasoning), and a Go/No-Go Verdict โ€” Proceed, Conditional, or Not Recommended. Delivered as a written report plus a 30-60 minute review call within 5 working days of receiving your intake questionnaire.
What is TenderRadar Core vs Plus?+
TenderRadar is an ongoing intelligence service that monitors the UK public sector market and filters opportunities against your supplier profile. Core (ยฃ997/month) delivers a tailored shortlist of relevant contracts with written reasoning to support each go/no-go decision. Plus (ยฃ2,495/month) adds deeper analysis โ€” competitor scoring on previous similar awards, framework positioning advice, and quarterly strategic review calls. Both services are available exclusively to clients who have completed the Public Sector Viability Audit with a Proceed verdict.
What does Bid Support cover?+
Fixed-price support for specific tenders you've decided to pursue. We manage the full submission process โ€” reviewing the tender pack, handling clarification questions, ensuring compliance with all mandatory requirements, and writing the technical responses with input from your team on delivery approach and case studies. Pricing starts at ยฃ2,395 per bid, or on a retainer basis depending on bid volume. Available to active TenderRadar clients only.
Do I need to commit long-term to Path 1 marketing services?+
LinkedIn Management has a 3-month minimum commitment because that's how long it realistically takes to build engagement and produce measurable inbound activity. Paid advertising campaigns (Meta, Google) are priced per-campaign with no long-term commitment โ€” typically a campaign runs 4-8 weeks. Email campaigns are also priced per-campaign. The ยฃ395 Marketing Growth Diagnostic carries no follow-on commitment โ€” you can take the strategy plan and execute yourself, or come back to us for some or all of the channel work.
How does the Business Mentor Programme work alongside my LOYALS accounting?+
You have one account manager (Kris Nick) who oversees both your accounting work and your mentor programme engagement. Your bookkeeping data feeds directly into growth decisions โ€” when we recommend a ยฃ4,000 ad campaign, we already know your trailing 90-day cash position. When the procurement specialist sees you should bid for ยฃ500K contracts, we already have the financial accreditation evidence ready. You don't repeat your story to multiple providers, you don't pay for separate consultancy on what your business looks like โ€” that's already in our hands.

Your accountant should grow your business with you.

The LOYALS Business Mentor Programme exists because your accountant has the most useful data in your business โ€” your real numbers, your cash position, your margin reality. Combining that with the right growth execution is the difference between hopeful spending and predictable expansion. Free for clients. Two paths. One account manager. Book your intake call below.

Book my free 15-min call โ†’
Important: The LOYALS Business Mentor Programme is a business consultancy and marketing service offered by LOYALS Accountants & Business Consultants. It is not regulated financial advice and does not constitute investment, mortgage or insurance recommendations. We are not authorised by the Financial Conduct Authority. All advertising platform spend (Meta, Google) is paid by the client directly to the platform โ€” our campaign fees cover strategy, creative, management and reporting only. Public sector procurement support is delivered through our partner network with an experienced public sector procurement specialist.